Amp ID
AI-powered customer identity resolution & management
Fully flexible, radically transparent
Correctly identify every customer, every time
Every system has its own way of identifying customers, and the longer a person interacts with your brand, the more fragmented their identity becomes. This leads to inaccurate insights, mis-attributed segments, and personalization that just isn't personal.
AmpID changes all that, consistently resolving identities spanning every system and interaction – so the customer experiences you build drive the results you want.
AmpID key features
Daily, AI-powered identity resolution
Multi-patented AI resolves identities accurately and holistically on a daily basis, unifying records that other approaches routinely over-and under-connect.
At-scale ingestion & stitching
Ingestion and processing of massive amounts of identity data from online and offline transactions, clickstream, loyalty, email, and more, including full historical data upon setup.
Stable, universal identifiers
Universal identifiers, spanning loyalty programs, email, transactions and all other systems are applied to every individual, remaining stable even as customers engage and share new PII.
Propriety identity & household graphs
Comprehensive individual ID and household graphs fueling your entire ecosystem, with direct integrations for data standardization, hygiene, and anonymous-to-known linking processes (See Anonymous Engage below).
Learn More about Anonymous EngageTransparent identity exploration
Fully transparent user interface lets you drill into every connection, giving you visibility into how identities are resolved, and building trust and confidence in your identity data.
Flexible thresholds & fine tune controls
Flexible matching thresholds based on your use cases and desired outcomes, with customization like forced and forbidden matches, for total control over your identity strategy.
A feature of AmpID
Anonymous Engage
Amperity Anonymous Engage helps you identify and engage anonymous customers in a privacy-compliant manner — more than doubling the number of people your marketing can reach.
Download the AmpID quick guide
Learn more about why identity resolution has been such a knotty problem for so long and how AmpID does it differently, including a customer case study.