Leaping the hurdles to customer-centric marketing
Customers expect personalization, and brands that stick to the the old ways of marketing around products or channels risk losing their most valuable customers. But even when marketers do operate based on customer behavior, there’s so much noise in the data that most focus on the wrong areas and miss the best opportunities.
AmpIQ solves this with fresh insights on every customer, smart segmentation, and seamless campaign integration, all in an intuitive point-and-click interface. This makes it easy to connect to the right segments then test and optimize to grow loyalty and lifetime value.
AmpIQ key features
Customer health tracking
A dashboard for customer-centric metrics and KPIs that proactively highlights shifts in customer economic drivers and identifies risks and opportunities
Instant insights & opportunity sizing
Platform-generated insights at the customer and segment-level, including brand and channel behaviors, product preferences, revenue sizing and recommended actions
Predictions & segmentation
Out-of-the-box predictive models, segments, and personas engineered to improve CLV, with a point-and-click interface to easily create & explore segments of your own
Cross-channel campaigns
Drag-and-drop UI to activate segments in cross-channel campaigns, helping you optimize channel mix, drive improved experiences and improve ROI
Closed-loop measurement
Closed-loop measurement, multivariate testing, and control groups let you attribute actions and spend to transactions, revenue gains and customer KPIs and health metrics
Connectivity anywhere
Flexible framework to automate and syndicate marketing-ready data to 100s of leading marketing, customer experience, advertising, and attribution tools and channels
Download the AmpIQ quick guide
Learn more about how AmpIQ lets marketers measure and optimize without having to rely on analysts and data scientists. Includes a customer case study.